After 10 years of working as a television Executive Producer at Vh1, I embarked on a new format of storytelling....photography. As a mother of two young children, I found my home cluttered with picture frames. I also loved giving friends customized gifts with their children. So, I came up with the idea of putting photos in household accessories such as trays, boxes, pen holders, paper holders, paperweights and, of course, picture frames!
The concept of the line is to make everything customizable and super easy. The best part - you can do it yourself. All you need is a little imagination. I love walking around New York City and getting inspired. I have found stunning wallpapers and fabrics that I have put in the tray and even a wall frame.
When I travel with my boys, I end up finding post cards to remind me of the trip to put in the boxes - which of course are stuffed with storage keys, stamps and extra change.
For me, home is truly where my heart is and I cherish all memories that I have placed throughout my NYC apartment.
Please feel free to reach out any time with questions!
Cheers and get creative! Tara